This month I’ve been trying to find answers to the question, why use social media?

In Part 1: A Cardiologists Perspective,  Dr. Wes a cardiologist and blogger outlined how busy health care providers can incorporate social media into their routine, in his post For Cardiologists: A Twitter Primer .

Part 2: Debbie Weil, Corporate Blogging Expert

Debbie Weil is a corporate social media strategist who has helped clients such as GlaxoSmithKline and the American College of Radiology embrace and execute social media marketing. She is a sought-after speaker and consultant and was named a Washington DC Top 100 Tech Titan. She shows clients how to leverage a blog as a powerful social media hub. (via www.debbieweil.com)

Her presentation Social Media 101 includes some great case studies, many of which are health related:

• Mayo Clinic


• Southwest Airlines


• CDC


• Whitehouse.gov


• American Red Cross


• 5 ways to write retweetable tweets by Mashable


• Transportation Security Administration

[slideshare id=3565656&doc=fosesocialmedia101-032510-100326134644-phpapp01]